The Pittsburgh Press (December 2, 1945)
Editorial: Greeting cards
Here are some notes and one thought on the greeting card trade: Dealers have as many cards as ever. They weigh less than they did before the war. Heavier paper was allotted, but the manufacturers received it too late for the Christmas-New Year deluge.
You’ll find the heftier stock about Valentine Day. Thereafter, cards will feel pre-Pearl Harbor again. This will add an infinitesimal weight to the mailman’s burden but also brighten his life, because heavier cards are easier to shuffle twixt the postal thumb and index finger.
Last year’s dollar volume in the greeting card field was estimated at more than 50 million dollars. Credit much of that to servicemen and wandering war workers.
What we especially wanted to share with you was this: Greeting cards are getting masculine. “Violets blue, I love you,” is giving way to rhyming “dear” with something manly, like “beer.” Thought you’d agree that, in view of the sugar shortage, this is to the good.